Happy Holidays from Sailthru

The holiday season is upon us! We at Sailthru would like to help make your holiday messaging a great success, so reach out to your Account Manager if you’re planning anything special in the coming days or weeks. We also wanted to share some tips for getting the most out of your Sailthru account to optimize your campaigns going into 2012:

  1. Focus on your best customers by enabling the Sailthru Purchase API to assign true monetary value to each individual user based on their engagement levels.
  1. Automate your process by utilizing data feeds and adding the appropriate javascript and metatags to work with Horizon, Sailthru’s flagship analytics product. Note: Even if you don’t plan to use Horizon immediately, the insight you could gain from taking this small step will be invaluable to giving you data to help achieve key company milestones.
  1. Have a mobile app or simply want to understand how many users are reading your emails from a mobile device? Set up a Trigger to target mobile users by creating a new list from the Query Builder and filtering by device type.
  1. Harmonize your marketing by engaging users with special offers without overwhelming your disengaged by using the Query Builder’s engagement level tool.
  1. Treat each user uniquely and reach users with your campaign at the time they are most likely going to check their email by enabling Horizon Send Time.

As always, we’re happy to brainstorm additional ways you can leverage Sailthru’s analytics and other useful features to help measure your progress and plan for future successes. Happy Holidays!