Getting on track with App Tracking!Aug 22, 2012 - by Marketing Team
Just released at Sailthru, mobile app tracking! This app tracker allows you to pass information about a user who uses your mobile app to a Sailthru URL, which will then store that information to the user’s profile within Sailthru. With our new mobile app tracking capabilities you can capture user interest tags, event launches, dates, and location access points.
Storing this data on the user profile in Sailthru will allow you to query the location of your users when/where they accessed your app along with other user interest data incurred on your app.
For example, if your mobile app allows users to check in at a location visited, you could then use that location information for future email sends on offers specific to their region. The possibilities are endless!
This is just one of the many ways Sailthru is helping our clients to engage with customers across multiple channels with content specific to each user.