Smarter Segments with Ease
By drawing in robust customer variables, actions, interests, and purchases rooted in the central customer profile, options for segmentation that work for your brand are limitless. Make segmentation a snap using Sailthru’s Audience Builder and Smart Lists by creating audience segments that dynamically flow customers in and out of lists. It makes the complex, simple in a way that you’ve never seen.
Engage Based on Lifecycle Stage
Email messaging is not a one-size-fits-all approach. Why would you speak to long-standing customers the same way as someone who you just acquired? With Sailthru segmentation you can tailor the right message at the right time to every customer, no matter what stage they are in the lifecycle with your brand.
Identify Your Most Valuable Customers
You know your loyal customers are precious. Treat them like royals with messaging catered to loyalty tiers, special product launches, promotions and more. You can even find your ideal customers using Sailthru lookalike segments on partner platforms including Facebook and Google.
Segmentation + Predictions = Perfect Match
Take your segmentation to a whole new level with Sailthru’s Prediction Manager which helps you automate the building new segments based on who is likely to purchase, who look like your VIPs, who is likely to opt out for automatic suppressions, and more.