"We are using Sailthru to really personalize our email newsletters. We learn what our readers are looking at through our websites and then tailor email newsletters to those interests. With this strategy, we’re giving readers more of the content they care about and improving our KPIs around open and clickthrough rates." Matt Dickow Channel Manager: Internet
+31.4 % Increase in
email click through

+44.5 % Increase in
pageviews

Goals:

The San Francisco Chronicle has a 150-year history documenting its city’s booms, busts, and everything in between. And the publication isn’t just a local treasure — its reach is international. In order to stay relevant in the post-print landscape, The Chronicle realized they needed to shift their focus on digital and create even closer reader communications in the inbox. Here were their goals:

  • Increase reader engagement in email, onsite and social
  • Optimize email marketing performance
  • Increase depth of visit and visit frequency
  • Increase pageviews and onsite traffic recirculation
  • Increase subscriber acquisition

Solutions:

With Sailthru, the San Francisco Chronicle has not only improved the reader experience onsite and in email, but also made significant increases in their business KPIs. Our team identified multiple opportunities for the publisher to deliver personalized experiences. The complete solution allows the San Francisco Chronicle to:

  1. Understand individual audience member’s topical interests
  2. Increase email conversion through personalized email content recommendations
  3. Increase visit frequency and pageviews through personalized email newsletters
  4. Increase depth of visit by suppressing content that an individual has previously consumed via email or web