"For marketers that are thinking about their retention strategy and how they want to go grow, I would recommend Sailthru for its emphasis on connecting multiple data pipelines and focusing on individuals." Aaron Ginn, Head of Growth
+128% customer growth
+28% increase in
average open rates
2x increase in
clicks on recommended products


Everlane is a digital retailer that specializes in beautifully designed, classic wardrobe staples for men and women. Their “radical transparency” philosophy drives everything from product development to marketing. Their goals in working with Sailthru include:

  • Understand individual behavioral data
  • Optimize email marketing performance
  • Bridge the online / offline gap
  • Increase customer lifetime value
  • Decrease customer churn



For Everlane, retention has historically been driven primarily through their brand. Consumers shop with the online retailer because they believe in Everlane’s mission, vision and values. The Sailthru Customer Retention Cloud enabled Everlane to further increase the value of their retained, loyal customers through:

  1. Collecting email and website behavioral data to create a centralized view of customers
  2. Enabling sales associates to communicate with customers based on individual behaviors and interests to recommend products in pop-up stores
  3. Advancing customer segmentation based on location, interests and purchase behaviors
  4. Deploying highly targeted email campaigns to increase response and revenue
  5. Enabling multivariate campaign testing in real time to ensure campaigns are optimized for conversion
  6. Measuring downstream impact of marketing campaigns to protect list health and ensure campaign efficacy


Learn more about how Everlane achieved transformational results with Sailthru.

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