"I definitely recommend Sailthru. Our email and onsite personalization is so accurate that my mom thinks that I select the stories for her personally." Breton Fischetti Director of Business and Audience Development
+60% Increase in
email click through rates
+150% Increase in
ad click rates from newsletter
+52% Increase in
re-circulation traffic within the site

Goals:

Business Insider is the world’s fastest-growing business publisher covering technology, media, breaking news and investing. Maintaining their growth is a top priority and their team came to Sailthru with the following goals:

  • Understand individual behaviors and interests
  • Deliver personalized content through email and onsite
  • Optimize email marketing performance
  • Increase pageviews and onsite traffic recirculation
  • Increase subscriber acquisition

 

Solutions:

To achieve these goals, Business Insider worked with Sailthru to create a connected experience between their email marketing and website experience. Our complete solution allows Business Insider to:

  1. Collect email and website behavioral and interest data to create robust, individual audience profiles.
  2. Personalize email newsletters with dynamic recommendations based on subscriber profiles to increase response and revenue from email.
  3. Populate personalized newsletter ads based on a reader’s unique interests to improve clickthrough rates.
  4. Personalize onsite content recommendations, suppressing content that an individual has previously consumed.
  5. Acquire new email subscribers via website acquisition tools

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Learn more about how Business Insider achieved transformational results with Sailthru.

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