"Sailthru uniquely delivers on the promise of getting the right offers to the right people at the right time. I’d recommend Sailthru to any leader that wants to build a robust and innovative marketing organization." ­Aaron Magness CMO

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21% increase in annualized revenue per customer using 30-day purchase prediction

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17% increase in annualized revenue per customer using 30-day expected revenue

Goals:

Like many mid-market retailers, Betabrand does not have a massive advertising budget or a large team working to manage new customer acquisition and retention. They are always looking for solutions that enable them to work smarter, not harder. While they are focused across the company on customer retention, they wanted to find a way to use their long-term retention data to increase the success of Facebook acquisition campaigns. Their goals were to:

  • Increase return on ad spend (ROAS)
  • Increase customer lifetime value
  • Measure long-term value of newly acquired customers

 

Solutions:

By leveraging Sailthru’s Prediction Manager, Betabrand has been able to meet all of these goals. Through our integration with Facebook, their team is anticipating meaningful lift in revenue from newly acquired customers both in the short term and over the long haul, especially through the holiday season. With Sailthru, Betabrand optimizes customer acquisition with Facebook by:

  1. Using Sailthru to automatically build a single customer view by collecting customer behavioral and interest data from email, web, mobile, social and offline channels
  2. Identifying which individual customers are most likely to purchase in the next 30 days and how much revenue individual customers will generate for the brand in the next 30 days using Sailthru’s Prediction Manager
  3. Using Sailthru’s Audience Builder to segment the customers predicted to purchase and to segment the highest value customers, and then exporting these list to Facebook via a one-click integration with Facebook Custom Audiences
  4. Building a new target audience using Facebook lookalike audiences to acquire new customers predicted to deliver more revenue at lower cost

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Learn more about how Betabrand achieved transformational results with Sailthru.