How does a brand successfully transform its marketing strategy? What tools are available to help lift engagement, revenue and purchase conversion rates? What are the emerging big data tools in marketing and sales and which are right for your team? Acumen Brands had been struggling with these same questions before they partnered with us here at Sailthru.

Before Marigold Engage by Sailthru, the consumer data Acumen had access to for their portfolio of ecommerce companies went underutilized. They relied on batch-and-blast email campaigns as a core part of their strategy, which failed to engage consumers or produce significant revenue. After deploying our automated and personalized communications across all channels — paired with sophisticated analytics — Acumen was able to move beyond segmentation and develop a truly effective, dynamic, and 1:1-oriented marketing strategy.

To spread the word of the massive opportunity in personalization technology, and on the strategies behind the REAL “metrics that matter”, Sailthru’s own Cassie Lancellotti-Young (VP of Client Optimization & Analytics) will join Acumen’s Ben Roberts (VP of Marketing Operations) for a fireside chat at GrowthBeat, VentureBeat’s premier marketing-tech event. They’ll dive into the best practices on how marketers can leverage consumer data to deliver the most relevant, highly targeted online shopping experience to customers and see a massive impact to their bottom line. If you’re planning to attend, do not miss this!

Learn more from Acumen and Marigold Engage by Sailthru at GrowthBeat:

What: Fireside Chat: Defining, Measuring and Seizing the Opportunity of Personalization in a Multi-Channel World

When: Tuesday, August 5th, 2014

Time: 1:50 PM – 2:10 PM PST

Where: Hotel Nikko, Main Stage

            222 Mason St.

            San Francisco, CA

acumen brandsben robertscassie lancellotti youngeventsgrowthbeatSailthruventurebeat