Google+ and LinkedIn Drive Few, But More Engaged Social Referrals Compared to Twitter, Facebook, and Pinterest

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This article originally appeared on The Next Web Social discovery and sharing platform Shareaholic today released its first report examining engaged social referrals. Since many of us spend an egregious amount of time using social media, the company was interested in answering the question “What is our behavior post-click, when we actually interact with a

 

Heartbleed: Your Data is Safe with Sailthru

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At Sailthru, the security and privacy of your data – and that of your customers – is our highest priority. The CVE-2014-0160 (also known as the “Heartbleed” Bug) was disclosed on April 7, 2014. In order to keep you informed, Sailthru Client Services has compiled a brief FAQ list and directions below: • What is

 

Customer Lifetime Experience is the New Marketing

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Neil Capel is the CEO & Founder of Sailthru. This post originally appeared on LinkedIn. Everyday, I hear three words on repeat from clients: experience, nurturing, retention. “Customer” being the keyword before each of them. Yet for many, customer nurturing isn’t a thought commonly associated with B2C marketing. If you’re an online retailer and call

 

3 Things You Need to Know About Making a Marketing Video Convert

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Daniel Glickman is CMO of PowToon, an animated videos & presentations platform. This article originally appeared on The Next Web In this brilliant digital era, consumers are watching more videos now than ever – in fact by 2016, the number of people who watch online videos is expected to reach 1.5 billion. Standing out in the crowd is