Heartbleed: Your Data is Safe with Sailthru

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At Sailthru, the security and privacy of your data – and that of your customers – is our highest priority. The CVE-2014-0160 (also known as the “Heartbleed” Bug) was disclosed on April 7, 2014. In order to keep you informed, Sailthru Client Services has compiled a brief FAQ list and directions below: • What is


Customer Lifetime Experience is the New Marketing


Neil Capel is the CEO & Founder of Sailthru. This post originally appeared on LinkedIn. Everyday, I hear three words on repeat from clients: experience, nurturing, retention. “Customer” being the keyword before each of them. Yet for many, customer nurturing isn’t a thought commonly associated with B2C marketing. If you’re an online retailer and call


3 Things You Need to Know About Making a Marketing Video Convert


Daniel Glickman is CMO of PowToon, an animated videos & presentations platform. This article originally appeared on The Next Web In this brilliant digital era, consumers are watching more videos now than ever – in fact by 2016, the number of people who watch online videos is expected to reach 1.5 billion. Standing out in the crowd is


Why You Need A Brand Ambassador Program (And 4 Companies That Are Doing It Right)


Nathan Parcells is co-founder and CMO of InternMatch, an online platform connecting the best intern candidates and employers. Connect with Nathan and InternMatch on Facebook, LinkedIn, and Twitter. Transforming your passionate customers into your company’s marketing team might sound crazy, but just might work — especially when those customers happen to be students with a captive campus audience. More


Sailthru Realtime Dashboard Offers Immediate & Dynamic Insights

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Effective and optimized marketing strategies rely on a two-pronged data approach: the analysis of long-term data, and efficient use of real-time information. We recently gave you the ultimate tool kit for the big picture with our Advanced Analytics platform, and now are pleased to introduce the brand new Realtime Dashboard. What is Realtime Dashboard? Realtime