Without question, media marketers agree they want and need personalization to meet and compete with consumer demands. What the vast majority also agree on: they still don’t know how to make personalization a reality.
Today’s media industry is experiencing a renaissance. There’s a new breed of publisher that has proven to be up for solving the digital challenges that have plagued many conservative media enterprises.
With a client base rich with ecommerce and media companies, we knew we couldn’t bank on one-size-fits-all programming when planning our inaugural customer conference, Sailthru Lift. The experience needs to add real value and fuel our clients as they focus on omnichannel marketing, personalization and retention.
In a world where something as personal as email is constantly under threat of attack from cybercrimes and phishing risks, we look up to companies like Agari that are leading the way in creating a safer, more secure place for online interactions.
I had the privilege of speaking at Fashion Digital NYC with our client, Adam Schwartz, COO of BustedTees. We were there to talk retention, a topic that’s near and dear to my heart: retention.
94% of marketers, and possibly up to 94% of brands, are not marketing to consumers in a way that truly meets consumer needs and demands. Sailthru Lift is here to help work through those challenges.
Our culture is built on Thinking Big, Speaking Up and Getting it Done. It’s the first thing every Sailthru employee hears in the interview process when talking about our culture, and it’s a mantra that carries through to every team and every decision.
This year, over a billion dollars of capital investment has flowed into a new way of doing business.
Fashion and technology are an unlikely but perfect pairing.
Now is the time to be working feverishly to maximize the mobile experience for your customers. Buying needs to be
Predicting the future is not easy. Yet predictive algorithms are commonly criticized because they fail to perfectly foresee very rare events.
When it comes to business, the first company that customers think of when they’re ready to buy can have an incredible advantage over second place when it comes to their bottom line.
Social commerce has been the latest buzzword over the last few months. With Facebook testing its ‘Buy’ button and Twitter