Google+ and LinkedIn Drive Few, But More Engaged Social Referrals Compared to Twitter, Facebook, and Pinterest

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This article originally appeared on The Next Web Social discovery and sharing platform Shareaholic today released its first report examining engaged social referrals. Since many of us spend an egregious amount of time using social media, the company was interested in answering the question “What is our behavior post-click, when we actually interact with a

 

Heartbleed: Your Data is Safe with Sailthru

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At Sailthru the security and privacy of our customer’s data – and that of their customers – is our highest priority. As soon the news about CVE-2014-0160 (“Heartbleed” Bug) was announced, the Sailthru engineering and operations teams proactively swept through our infrastructure and confirmed that we do not use vulnerable versions of the OpenSSL library.

 

Customer Lifetime Experience is the New Marketing

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Neil Capel is the CEO & Founder of Sailthru. This post originally appeared on LinkedIn. Everyday, I hear three words on repeat from clients: experience, nurturing, retention. “Customer” being the keyword before each of them. Yet for many, customer nurturing isn’t a thought commonly associated with B2C marketing. If you’re an online retailer and call

 

3 Things You Need to Know About Making a Marketing Video Convert

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Daniel Glickman is CMO of PowToon, an animated videos & presentations platform. This article originally appeared on The Next Web In this brilliant digital era, consumers are watching more videos now than ever – in fact by 2016, the number of people who watch online videos is expected to reach 1.5 billion. Standing out in the crowd is

 

Why You Need A Brand Ambassador Program (And 4 Companies That Are Doing It Right)

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Nathan Parcells is co-founder and CMO of InternMatch, an online platform connecting the best intern candidates and employers. Connect with Nathan and InternMatch on Facebook, LinkedIn, and Twitter. Transforming your passionate customers into your company’s marketing team might sound crazy, but just might work — especially when those customers happen to be students with a captive campus audience. More