Sailthru & Acumen Brands Presenting at VentureBeat’s GrowthBeat 2014

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How does a brand successfully transform its marketing strategy? What tools are available to help lift engagement, revenue and purchase conversion rates? What are the emerging big data tools in marketing and sales and which are right for your team? Acumen Brands had been struggling with these same questions before they partnered with us here


Convert More Visitors By Improving Your Internal Site Search


According to eConsultancy, up to 30% of eCommerce visitors will use internal site search. Typically speaking, due to the increased level of purchase intent, are also known to convert sometimes up to 5-6X higher than the average non-site search visitor. Natural language processing software Inbenta mentions in this article a client who noticed their site


Avoid Opt-Outs with Omnichannel Personalization

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For any marketer to fully develop personal relationships with consumers, they must avoid focusing on open rates, clickthroughs and opt-outs, and instead look at the bigger picture. While all three of these metrics are still widely used as indicators of success, tracking opt-outs is measuring the symptom, not the cause. Instead of fearing the unsubscribe


4 eCommerce SEO Best Practices You Can’t Forget


eCommerce SEO is a very common concern for many online retailers. Given the depth and breadth of their different product, category and transactional pages, their eCommerce websites tend to be much larger than a typical website. While many classic SEO best practices are still applicable, there are some crucial considerations that must be in play


Sailthru Delivers 123% ROI for eCommerce Brands


What do you do when the results you produce – 400% acceleration to first-time purchases, 73% increase in revenue due to cart recovery, 20% increase in Customer Lifetime Value – are actually unbelievable? You partner with the one of the world’s most respected research analyst houses to verify your results. We are thrilled to announce