While many of the findings from The Content Marketing Institute (CMI) and MarketingProfs research are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises.
A key strategic hurdle is understanding that consumers don’t want to be marketed to on social; they want brands to provide them with value – whether it’s five seconds of laughter, free shipping on Santa’s sleigh, or putting that perfect product at their digital fingertips.
How many devices do you use on a daily basis? Maybe you wake up and check your phone, watch a video on your tablet while you eat breakfast, and then head into work.
Here are some tips to make your newsletter subscribers feel like they’ve got super-secret backstage passes.
While mainstream media has felt a pinch from the decline (and closure) of magazines and newspapers, print has not disappeared. It has just become more niche, growing in other areas (like custom magazines).
As a marketer you must tap every channel a consumer may contact your brand through and leverage the most compelling content formats for each.
Many marketers will rely on retargeting to convert any customer who didn’t purchase over “Cyber Weekend”, but there is much more that ecommerce brands should have in their toolkit, much of which can be automated for scaled success.
Anytime I speak at a conference about the power of personalization, I’m inundated with questions from marketers who want to make the leap to 1:1. When personalization (beyond just a name and location) was in its infancy a few years back, the questions were mostly incredulous in their nature, such as “Is 1:1 personalization real?”.
This success of Cyber Monday this year wasn’t a huge surprise to us at Sailthru as the revenue volume has seen solid, predictable growth year-over-year. What did surprise us, however, were the mechanics behind the sales.
2014 Holiday Data Alert – Cyber Monday Revenue Generated By First-Time Buyers Overtakes Repeat Buyers
For the first time this holiday season newly acquired customers edged out retained customers, delivering the highest share of revenue to mid-market ecommerce companies.
The widely held notion that iPhone users spend far more than Android users might be true for rest of year, but during the highest revenue generating season, the competition is fierce.
Timing is EVERYTHING during the holiday season, and this year consumers are showing increased variation in their preferred time of day for holiday purchasing.
The 2014 holiday season’s busiest weekend is being dominated by Safari users.
To help paint the picture of how the holidays are breaking down for marketers, Sailthru is amassing and analyzing data throughout the shopping season starting with Thanksgiving Day.
In this infographic, we uncovered how online consumer spending varies by generation; where consumers feel their data is safest; how online and in-store trust is evolving; and most importantly, how trust impacts their plans to purchase this coming season.