Catch Sailthru CEO Neil Capel at WIRED Retail

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To succeed in this period of evolving customer demands marketers needs events like WIRED Retail. Bringing together tech giants, innovative new players and the top names in ecommerce and retail, we’re so excited for our CEO & Founder Neil Capel to take to the main stage at the event.

Holiday Data Benchmarks That Matter: Revenue Per Thousand

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During the holidays, RPM is an extremely powerful metric to pay attention to. Aside from how profitable your customers’ basket sizes are, RPM shows you how well your entire customer base is responding--and more importantly purchasing--from your email marketing efforts.