To succeed in this period of evolving customer demands marketers needs events like WIRED Retail. Bringing together tech giants, innovative new players and the top names in ecommerce and retail, we’re so excited for our CEO & Founder Neil Capel to take to the main stage at the event.
We love this infographic from GO Globe digital media consumption. If there's one takeaway, it's that there's no denying every brand needs to adopt a mobile mentality.
Today, brands and marketers are slowly shifting budgets to more immersive, engaging forms of advertising, and online video is paving the way.
During the holidays, RPM is an extremely powerful metric to pay attention to. Aside from how profitable your customers’ basket sizes are, RPM shows you how well your entire customer base is responding--and more importantly purchasing--from your email marketing efforts.
It happens every year. Calendars turn to November and thousands of brand marketers hit send on email blasts - sometimes multiple times a day - all the way through December 24th.
The pressure has never been heavier to take a data-first mindset. But moving from hunches to numbers can be tricky--and isn’t always welcomed with open arms, or the know-how to back it up.
We recently launched Sailthru Sightlines, a tool that helps marketers actually predict the future behavior of their customers, so I’d
If you’re a marketer who is focused on increasing revenue (trick statement), then you need to be focused on Average Order Value.
Click-to-open rates (CTOR) are a core email marketing metric for measuring how effective messaging and campaigns are during the holiday seasons (and all year round). They are, however, often overlooked.
Fighting the Force that is One-Size-Fits-All Marketing – The Call to Action for Creating a 1:1 Marketing Culture
Most marketers think 1:1 is just another buzz phrase, but the results are real. So let’s set the stage.
To keep up with your competition, you must ensure that your 2014 plan will convert. And we have all the goods that will get you through Christmas Creep into the New Year.
I recently participated in a Network For Teaching Entrepreneurship event
Email marketing is at the heart of every successful holiday strategy. Yet, with immense pressure for holiday conversion and an increasingly smaller window for reaching customers (hello Christmas Creep!), email marketers are faced with decisions that can’t be met with intuition alone.
The “always be testing” bug runs deep here at Sailthru, but it’s important to note that our knack for experiments extends far beyond simply testing images against text or personalized subject lines versus generic ones.
We think native advertising is an awesome new channel for brands to adopt and adapt to in order to reach