When it comes to communication, every culture has its nuances. As Sailthru continues to expand into the EMEA region, we are seeing a tremendous interest in our differentiated approach to personalisation and relevancy, specifically in the UK. To further our awareness and understanding of how companies and consumers in the UK differ than those in
We read this article from The Next Web and couldn’t agree more with recommendation #3 – give them the personal touch. Personalized, relevant content that goes beyond name and location is key to building trust and long-term user relationships. Not only will it make your users more engaged with that single message, but it will
A few years ago, when marketers discussed customer personalization, they were likely referring to a customer’s first name in a subject line, customer segments based on attributes like recency and frequency, and perhaps even some “also viewed” product recommendations. These approaches proved valuable from a conversion perspective and undoubtedly still do, but, truth be told,
This article from The Next Web is a great 101 piece for any retailer looking to connect their consumer experiences. Rather than just building customer profiles that track shopping behaviors, truly powerful data comes from tracking both those behaviors AND consumer interest data. Through this combination of explicit and implicit data, the online and offline
We 100% agree with this piece from Business Insider, but would add that the shopping experience can always be improved. Consumers don’t shop online just because of convenience and choice, they shop online because more and more online retailers are personalizing the experience. It’s the conversation that should be happening for every retailer moving forward.